Inspired by Charles Darwin and brought to life by his great great grandson Chris Darwin, and Plamena Slavcheva, we believe that if we are to thrive in the 21st Century, we need to create a little evolution for the benefit of all.
Our 15-year challenge is to halt the increase in global meat consumption. By creating ‘Peak Meat’, each year we will:
Improve global health to save billions of dollars in the global healthcare systems
Stop the expansion of the factory farm system to save 1.3 billion animals from misery
Reduce the destruction of the world’s forests by about 70% to save an area the size of England and Wales
Reduce global greenhouse gases by about 10%
Save 29 billion fish and prawns
And save 48 Sydney Harbours of fresh water
To achieve this we need to inspire 280 million people to have 2 meat-free days per week. Calculations:
FAO predicted that the increase in meat production between 2018 and 2050 will be: 5.109 million tonnes per year
OECD per person meat consumption (excluding seafood) per day: 0.1767 kg
Therefore, the total number of inspired meat-free days (IMFDs) to stop that increase: 29 billion IMFDs per year
Which is 280 million people having 2 IMFDs per week
Remarkably, we are on track to achieving this audacious challenge. The app needs to keep growing by 13% every two months, which we have easily done over the last 16 months.
Our ultimate challenge is to help us solve most of our personal problems and many of our global ones by inspiring hundreds of millions of us to love ourselves, others and our planet; because as Sir Paul McCartney sings: ‘All you need is love.’
Will you join us?
Chris Darwin is an advocate of Civil-isation.